Privacy Policy
Last updated: 3 September 2026
Who we are
Howcroft Group ("we", "us") operates the Howcroft Condition Monitoring website at howcroft.online. We are a UK-based provider of industrial condition monitoring services and equipment.
What we collect
When you use this website we may collect:
- Contact details you submit via our enquiry or consultation forms — name, email address, company, and your message.
- Analytics data — aggregated, pseudonymised usage statistics (page views, device type) via Google Analytics, only if you accept cookies.
- Technical data — IP address (anonymised), browser type, and referring pages, processed for security and site improvement.
How we use your data
- To respond to your enquiry and provide the information or quote you request.
- To send follow-up communications relating to your enquiry, where you have asked us to.
- To understand how the website is used and improve it.
We do not sell your personal data to third parties.
Cookies
We use Google Analytics cookies to measure website usage. These only load after you accept cookies via the consent banner. You can change your choice at any time by clearing your browser storage for this site. IP addresses are anonymised ("anonymize_ip").
Legal basis
We process enquiry data under the UK GDPR on the basis of your consent (when you submit a form) and our legitimate interest in responding to your enquiry and providing our services.
Data retention
Enquiry records are retained for as long as necessary to respond to and follow up on your enquiry, and thereafter for legitimate business record-keeping. Analytics data is retained per Google's default retention settings.
Your rights
Under UK GDPR you have the right to access, correct, erase, or restrict the processing of your personal data, and to object to or withdraw consent for processing. To exercise any of these rights, email sales@howcroft.group.
Contact
For any privacy questions, contact us at sales@howcroft.group. If you remain unsatisfied, you have the right to complain to the UK Information Commissioner's Office (ico.org.uk).